Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research... (Bog, Hardback, Engelsk)
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Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies

(Bog, Hardback, Engelsk)
Forlag: Springer-Verlag New York Inc.

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Beskrivelse

The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment.

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Alle detaljer

Forlag Springer-Verlag New York Inc.
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2014 ed.
Udgivelsesdato 01-11-2013
Første udgivelsesår 2013
Serie International Series in Quantitative Marketing
Illustrationer 95 Illustrations, color; 16 Illustrations, black and white; VII, 768 p. 111 illus., 95 illus. in color.
Fagredaktør Min Ding, Jehoshua Eliashberg, Stefan Stremersch
Originalsprog United States
Sideantal 768
Indbinding Hardback
Forlag Springer-Verlag New York Inc.
Sideoplysninger 768 pages, 95 Illustrations, color; 16 Illustrations, black and white; VII, 768 p. 111 illus., 95 il
Mål 161 x 243 x 35
ISBN-13 / EAN-13 9781461478003