Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780566091674
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Beskrivelse
Video games have had a greater impact on our society than almost any other leisure activity. This title helps readers discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfattere | David Wesley, Gloria Barczak |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 28-06-2010 |
| Første udgivelsesår | 2010 |
| Originalsprog | United Kingdom |
| Sideantal | 280 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 280 pages |
| Mål | 246 x 180 x 23 |
| ISBN-13 / EAN-13 | 9780566091674 |