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  9. Innovation in Advertising and Branding Communication

Innovation in Advertising and Branding Communication

(Bog, Hardback, Engelsk)
Innovation in Advertising and Branding Communication
Forlag: Taylor & Francis Ltd

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This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 08-10-2020
Første udgivelsesår 2020
Serie Routledge Research in Communication Studies
Illustrationer 6 Tables, black and white; 7 Line drawings, black and white; 9 Illustrations, black and white
Fagredaktør Lluis Mas-Manchon
Originalsprog United Kingdom
Sideantal 176
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 176 pages, 6 Tables, black and white; 7 Line drawings, black and white; 9 Illustrations, black and w
Mål 229 x 152
ISBN-13 / EAN-13 9780367443641