Innovation in Advertising and Branding Communication
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780367561987
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Beskrivelse
This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 01-08-2022 |
| Første udgivelsesår | 2022 |
| Serie | Routledge Research in Communication Studies |
| Illustrationer | 6 Tables, black and white; 7 Line drawings, black and white; 9 Illustrations, black and white |
| Fagredaktør | Lluis Mas-Manchon |
| Originalsprog | United Kingdom |
| Sideantal | 176 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 176 pages, 6 Tables, black and white; 7 Line drawings, black and white; 9 Illustrations, black and w |
| Mål | 228 x 153 x 15 |
| ISBN-13 / EAN-13 | 9780367561987 |