Innovation in Pricing: Contemporary Theories and Best Practices

(Bog, Paperback / softback, Engelsk)

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This new edition of Innovation in Pricing builds on the success of the first, examining the ways in which pricing innovation can drive profits through articles and interviews with the world's leading academics.

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Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 08-08-2017
Første udgivelsesår 2017
Illustrationer 26 Tables, black and white; 87 Line drawings, black and white; 87 Illustrations, black and white
Fagredaktør Andreas (Hinterhuber and Partners Hinterhuber, Stephan (Value Innoruption Advisors Liozu
Originalsprog United Kingdom
Sideantal 406
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 406 pages, 26 Tables, black and white; 87 Line drawings, black and white; 87 Illustrations, black an
Mål 233 x 159 x 24
ISBN-13 / EAN-13 9781138738270