Innovations in Social Marketing and Public Health Communication: Improving the Qualit... (Bog, Paperback / softback, Engelsk)

Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities

(Bog, Paperback / softback, Engelsk)



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?This volume presents the most current theoretical advances in the fields of social marketing and public health communications. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions.

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Forlag Springer International Publishing AG
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Softcover reprint of the original 1st ed. 2015
Udgivelsesdato 23-08-2016
Første udgivelsesår 2016
Serie Applying Quality of Life Research
Illustrationer VII, 389 p.
Fagredaktør Walter Wymer
Originalsprog Switzerland
Sideantal 389
Indbinding Paperback / softback
Forlag Springer International Publishing AG
Sideoplysninger 389 pages, VII, 389 p.
Mål 235 x 155
ISBN-13 / EAN-13 9783319366234