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  8. Inside Consumption: Consumer Motives, Goals, and Desires

Inside Consumption: Consumer Motives, Goals, and Desires

(Bog, Paperback / softback, Engelsk)
Inside Consumption: Consumer Motives, Goals, and Desires
Forlag: Taylor & Francis Ltd

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Beskrivelse

Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours, and addresses the effects of critical life events and intergenerational influences on consumer motives and preferences.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 11-08-2005
Første udgivelsesår 2005
Illustrationer 13 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black and white
Fagredaktør S. (University of Missouri Ratneshwar, David Glen (University of Virginia Mick
Originalsprog United Kingdom
Sideantal 378
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 378 pages, 13 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black an
Mål 234 x 156
ISBN-13 / EAN-13 9780415341943