Instructor's Manual for Strategic Marketing Cases in Emerging Markets: A Companion Volume
(Bog, Paperback / softback, Engelsk)
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9783319526966
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Beskrivelse
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets.
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Alle detaljer
| Forlag | Springer International Publishing AG |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2017 |
| Udgivelsesdato | 08-06-2017 |
| Første udgivelsesår | 2017 |
| Illustrationer | 8 Illustrations, black and white; XII, 90 p. 8 illus. |
| Fagredaktør | Atanu Adhikari, Sanjit Kumar Roy |
| Originalsprog | Switzerland |
| Sideantal | 90 |
| Indbinding | Paperback / softback |
| Forlag | Springer International Publishing AG |
| Sideoplysninger | 90 pages, 8 Illustrations, black and white; XII, 90 p. 8 illus. |
| Mål | 154 x 234 x 13 |
| ISBN-13 / EAN-13 | 9783319526966 |