Integrated Marketing Communication: Creating Spaces for Engagement (Bog, Paperback / softback, Engelsk)
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Integrated Marketing Communication: Creating Spaces for Engagement

(Bog, Paperback / softback, Engelsk)
Integrated Marketing Communication: Creating Spaces for Engagement
Forlag: Bloomsbury Publishing PLC

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Beskrivelse

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.

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Alle detaljer

Forlag Bloomsbury Publishing PLC
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 31-08-2018
Første udgivelsesår 2018
Serie Integrated Marketing Communication
Illustrationer 4 b/w illustrations; 2 tables;
Fagredaktør Jeanne M. Persuit, Christina L. McDowell Marinchak
Originalsprog United States
Sideantal 286
Indbinding Paperback / softback
Forlag Bloomsbury Publishing Plc
Sideoplysninger 286 pages, 4 b/w illustrations; 2 tables;
Mål 152 x 228 x 17
ISBN-13 / EAN-13 9781498540049