Integrated Marketing Communications: A Global Brand-Driven Approach (Bog, Paperback / softback, Engelsk) af Philip J. Kitchen
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Integrated Marketing Communications: A Global Brand-Driven Approach

(Bog, Paperback / softback, Engelsk)
Forfattere: Philip J. Kitchen, Marwa E. Tourky
Integrated Marketing Communications: A Global Brand-Driven Approach
Forlag: Springer Nature Switzerland AG

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Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Forfattere Philip J. Kitchen, Marwa E. Tourky
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Second Edition 2022
Udgivelsesdato 04-01-2022
Første udgivelsesår 2022
Illustrationer 188 Illustrations, color; 11 Illustrations, black and white
Originalsprog Switzerland
Sideantal 374
Indbinding Paperback / softback
Forlag Springer Nature Switzerland AG
Sideoplysninger 374 pages, 188 Illustrations, color; 11 Illustrations, black and white
Mål 156 x 235 x 29
ISBN-13 / EAN-13 9783030764159