Integrated Product and Sales Management in B2B: Developing, Managing and Selling Tech... (Bog, Paperback / softback, Engelsk)
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Integrated Product and Sales Management in B2B: Developing, Managing and Selling Technology Based Industrial Products Profitably

(Bog, Paperback / softback, Engelsk)
Forfatter: Claus Tintelnot
Integrated Product and Sales Management in B2B: Developing, Managing and Selling Technology Based Industrial Products Profitably
Forlag: Springer

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Beskrivelse

This book describes the advantages of a high level of integration between product and sales management. The book is aimed at practitioners in the fields of corporate management, strategy, product management, sales and interested readers from other areas of the supply chain.

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Alle detaljer

Forlag Springer
Forfatter Claus Tintelnot
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 1st ed. 2023
Udgivelsesdato 28-12-2023
Første udgivelsesår 2023
Illustrationer 193 Illustrations, color; 3 Illustrations, black and white; XVI, 303 p. 196 illus., 193 illus. in color.
Originalsprog Netherlands
Sideantal 303
Indbinding Paperback / softback
Forlag Springer
Sideoplysninger 303 pages, 193 Illustrations, color; 3 Illustrations, black and white; XVI, 303 p. 196 illus., 193 i
Mål 240 x 168
ISBN-13 / EAN-13 9783658422264