International Advertising: Realities and Myths
(Bog, Paperback / softback, Engelsk)
Forlag:
SAGE Publications Inc
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780761912453
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Beskrivelse
A handbook of the theory and practice of international advertising linked to overall trends in business globalization.
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Alle detaljer
| Forlag | SAGE Publications Inc |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 28-01-2000 |
| Første udgivelsesår | 2000 |
| Fagredaktør | John Philip Jones |
| Originalsprog | United States |
| Sideantal | 424 |
| Indbinding | Paperback / softback |
| Forlag | SAGE Publications Inc |
| Sideoplysninger | 424 pages |
| Mål | 228 x 152 |
| ISBN-13 / EAN-13 | 9780761912453 |