International Direct Marketing: Principles, Best Practices, Marketing Facts
(Bog, Paperback / softback, Engelsk)
Beskrivelse
This book is the first to focus exclusively on IDM, integrating state-of-the-art knowledge, best practice and unique data. It offers a unique mix of academic review, best-practice cases on IDM and advanced professional information on IDM in selected countries.
Læsernes anmeldelser (0)
Alle detaljer
| Forlag | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 1st ed. Softcover of orig. ed. 2007 |
| Udgivelsesdato | 14-10-2010 |
| Første udgivelsesår | 2010 |
| Illustrationer | XXV, 326 p. |
| Fagredaktør | Manfred Krafft, Jurgen Hesse, Jurgen Hofling, Kay Peters, Diane Rinas |
| Originalsprog | Germany |
| Sideantal | 326 |
| Indbinding | Paperback / softback |
| Forlag | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Sideoplysninger | 326 pages, XXV, 326 p. |
| Mål | 235 x 155 |
| ISBN-13 / EAN-13 | 9783642072581 |