International Direct Marketing: Principles, Best Practices, Marketing Facts
(Bog, Hardback, Engelsk)
Beskrivelse
This book is the first to focus exclusively on IDM, integrating state-of-the-art knowledge, best practice and unique data. It offers a unique mix of academic review, best-practice cases on IDM and advanced professional information on IDM in selected countries.
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Alle detaljer
| Forlag | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 2007 ed. |
| Udgivelsesdato | 01-10-2007 |
| Første udgivelsesår | 2007 |
| Illustrationer | XXV, 326 p. |
| Fagredaktør | Manfred Krafft, Jurgen Hesse, Jurgen Hofling, Kay Peters, Diane Rinas |
| Originalsprog | Germany |
| Sideantal | 326 |
| Indbinding | Hardback |
| Forlag | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Sideoplysninger | 326 pages, XXV, 326 p. |
| Mål | 164 x 246 x 24 |
| ISBN-13 / EAN-13 | 9783540396314 |