International Marketing in Practice: A Case Study Collection
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032712918
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Beskrivelse
International Marketing in Practice features select case studies relating to businesses from various markets and countries facing the challenges and decisions involved when undertaking international marketing.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 26-06-2025 |
| Første udgivelsesår | 2025 |
| Serie | International Cases in Business and Management |
| Illustrationer | 23 Tables, black and white; 10 Line drawings, black and white; 11 Halftones, black and white; 21 Illustrations, black and white |
| Fagredaktør | Veronique Boulocher-Passet |
| Originalsprog | United Kingdom |
| Sideantal | 130 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 130 pages, 23 Tables, black and white; 10 Line drawings, black and white; 11 Halftones, black and wh |
| Mål | 174 x 247 x 11 |
| ISBN-13 / EAN-13 | 9781032712918 |