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International Marketing Research

(Bog, Paperback / softback, Engelsk)
Forfattere: C. Samuel (Leonard Stern School of Business Craig, Susan P. (Leonard Stern School of Business Douglas
International Marketing Research
Forlag: John Wiley & Sons Inc

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Beskrivelse

The Third Edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients.

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Alle detaljer

Forlag John Wiley & Sons Inc
Forfattere C. Samuel (Leonard Stern School of Business Craig, Susan P. (Leonard Stern School of Business Douglas
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 3 ed
Udgivelsesdato 24-03-2005
Første udgivelsesår 2005
Originalsprog United States
Sideantal 528
Indbinding Paperback / softback
Forlag John Wiley & Sons Inc
Sideoplysninger 528 pages
Mål 235 x 191 x 27
ISBN-13 / EAN-13 9780470010952