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International Marketing Strategy: Contemporary Readings

(Bog, Paperback / softback, Engelsk)
Forfattere: Isobel (Sheffield Hallam University) Doole, Robin (Sheffield Hallam University) Lowe
International Marketing Strategy: Contemporary Readings
Forlag: Cengage Learning EMEA

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Collects together key articles in international marketing, building on a four-part framework of market analysis, strategy development, implementation issues and international marketing management. This book offers an overview, commentary and discussion questions to draw out the key issues from the articles and relate them to the central framework.

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Alle detaljer

Forlag Cengage Learning EMEA
Forfattere Isobel (Sheffield Hallam University) Doole, Robin (Sheffield Hallam University) Lowe
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave New ed
Udgivelsesdato 19-12-1996
Første udgivelsesår 1996
Originalsprog United Kingdom
Sideantal 256
Indbinding Paperback / softback
Forlag Cengage Learning EMEA
Sideoplysninger 256 pages
Mål 165 x 235 x 23
ISBN-13 / EAN-13 9781861522337