International Marketing (Bog, Paperback / softback, Engelsk)
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International Marketing

(Bog, Paperback / softback, Engelsk)
Forfattere: Michael (Georgetown University) Czinkota, Ilkka (Georgetown University) Ronkainen, Gilbert (London South Bank University) Zvobgo
Forlag: Cengage Learning EMEA

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Intended primarily at intermediate and advanced undergraduate and postgraduate students taking International Marketing modules. This book covers the range of international marketing topics, logically divided into four Parts that outlines the core concepts of international marketing, and discuses the environmental forces.

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Alle detaljer

Forlag Cengage Learning EMEA
Forfattere Michael (Georgetown University) Czinkota, Ilkka (Georgetown University) Ronkainen, Gilbert (London South Bank University) Zvobgo
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave New ed
Udgivelsesdato 25-02-2011
Første udgivelsesår 2011
Originalsprog United Kingdom
Sideantal 752
Indbinding Paperback / softback
Forlag Cengage Learning EMEA
Sideoplysninger 752 pages
Mål 276 x 219 x 19
ISBN-13 / EAN-13 9781408009239