International Marketing

(Bog, Paperback / softback, Engelsk)
Forfattere: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack

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Beskrivelse

Exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.

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Forlag SAGE Publications Inc
Forfattere Daniel W. Baack, Barbara Czarnecka, Donald E. Baack
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 Revised edition
Udgivelsesdato 04-12-2018
Første udgivelsesår 2018
Originalsprog United States
Sideantal 672
Indbinding Paperback / softback
Forlag SAGE Publications Inc
Sideoplysninger 672 pages
Mål 199 x 266 x 32
ISBN-13 / EAN-13 9781506389226