Forventes på lager: 04-12-2018
Exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.
| Forlag | SAGE Publications Inc |
| Forfattere | Daniel W. Baack, Barbara Czarnecka, Donald E. Baack |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 2 Revised edition |
| Udgivelsesdato | 04-12-2018 |
| Første udgivelsesår | 2018 |
| Originalsprog | United States |
| Sideantal | 672 |
| Indbinding | Paperback / softback |
| Forlag | SAGE Publications Inc |
| Sideoplysninger | 672 pages |
| Mål | 199 x 266 x 32 |
| ISBN-13 / EAN-13 | 9781506389226 |