International Public Relations: Negotiating Culture, Identity, and Power (Bog, Paperback / softback, Engelsk)
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International Public Relations: Negotiating Culture, Identity, and Power

(Bog, Paperback / softback, Engelsk)
Forfattere: Patricia A. Curtin, T. Kenn Gaither
International Public Relations: Negotiating Culture, Identity, and Power
Forlag: SAGE Publications Inc

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Offers the critical-cultural approach to international public relations theory and practice. This title introduces students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

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Alle detaljer

Forlag SAGE Publications Inc
Forfattere Patricia A. Curtin, T. Kenn Gaither
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 06-03-2007
Første udgivelsesår 2007
Originalsprog United States
Sideantal 320
Indbinding Paperback / softback
Forlag SAGE Publications Inc
Sideoplysninger 320 pages
Mål 228 x 153 x 16
ISBN-13 / EAN-13 9781412914154