Internet Marketing and Big Data Exploitation (Bog, Paperback / softback, Engelsk) af I. Chaston

Internet Marketing and Big Data Exploitation

(Bog, Paperback / softback, Engelsk)
Forfatter: I. Chaston



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Beskrivelse

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

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Forlag Palgrave Macmillan
Forfatter I. Chaston
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 1st ed. 2015
Udgivelsesdato 01-01-2015
Første udgivelsesår 2015
Illustrationer X, 287 p.
Originalsprog United Kingdom
Sideantal 287
Indbinding Paperback / softback
Forlag Palgrave Macmillan
Sideoplysninger 287 pages, X, 287 p.
Mål 216 x 140
ISBN-13 / EAN-13 9781349504145