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Forventes på lager: 01-01-2015
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
| Forlag | Palgrave Macmillan |
| Forfatter | I. Chaston |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2015 |
| Udgivelsesdato | 01-01-2015 |
| Første udgivelsesår | 2015 |
| Illustrationer | X, 287 p. |
| Originalsprog | United Kingdom |
| Sideantal | 287 |
| Indbinding | Paperback / softback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 287 pages, X, 287 p. |
| Mål | 216 x 140 |
| ISBN-13 / EAN-13 | 9781349504145 |