Introducing Marketing Research
(Bog, Paperback / softback, Engelsk)
Forlag:
John Wiley & Sons Inc
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780471497707
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Beskrivelse
Explores both the quantitative and qualitative aspects of marketing research. This book combines quantitative information with important qualitative issues such as interviews and focus groups.
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Alle detaljer
| Forlag | John Wiley & Sons Inc |
| Forfattere | Paul Baines, Bal Chansarkar |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 22-04-2002 |
| Første udgivelsesår | 2002 |
| Originalsprog | United States |
| Sideantal | 368 |
| Indbinding | Paperback / softback |
| Forlag | John Wiley & Sons Inc |
| Sideoplysninger | 368 pages |
| Mål | 233 x 188 x 23 |
| ISBN-13 / EAN-13 | 9780471497707 |