Key Account Management in Business-to-Business Markets: An Assessment of Its Economic... (Bog, Paperback / softback, Engelsk)
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Key Account Management in Business-to-Business Markets: An Assessment of Its Economic Value

(Bog, Paperback / softback, Engelsk)
Forfatter: Stefan Wengler
Forlag: Deutscher Universitatsverlag

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Key account management as an alternative organizational form of marketing management became increasingly popular in many companies during the last years. Similarly, key account management controlling of an already implemented key account management organization is also lacking.

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Forlag Deutscher Universitatsverlag
Forfatter Stefan Wengler
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2006 ed.
Udgivelsesdato 26-09-2006
Første udgivelsesår 2006
Serie Business-to-Business-Marketing
Illustrationer XVI, 294 p.
Originalsprog Germany
Sideantal 294
Indbinding Paperback / softback
Forlag Deutscher Universitats-Verlag
Sideoplysninger 294 pages, XVI, 294 p.
Mål 210 x 148
ISBN-13 / EAN-13 9783835005174