Key Account Management: Strategies to Leverage Information, Technology, and Relations... (Bog, Paperback / softback, Engelsk)

Key Account Management: Strategies to Leverage Information, Technology, and Relationships to Deliver Value to Large Customers

(Bog, Paperback / softback, Engelsk)
Forfattere: Joel Le Bon, Carl Herman



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Beskrivelse

Addresses the strategic challenges facing top executives and sales leaders as they build strategies to better manage their key accounts, while also delivering value to both customer and supplier. Through the introduction of the selling centre concept, the text offers sound, experiential solutions to better managing the buying centre.

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Alle detaljer

Forlag Business Expert Press
Forfattere Joel Le Bon, Carl Herman
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-05-2015
Første udgivelsesår 2015
Originalsprog United States
Sideantal 180
Indbinding Paperback / softback
Forlag Business Expert Press
Sideoplysninger 180 pages
Mål 228 x 152 x 9
ISBN-13 / EAN-13 9781631571749