Launching New Products: Best Marketing and Sales Practices (Bog, Paperback / softback, Engelsk)
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Launching New Products: Best Marketing and Sales Practices

(Bog, Paperback / softback, Engelsk)
Forfattere: John Westman, Paul Sowyrda
Forlag: Business Expert Press

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Beskrivelse

The goals of this book are to discuss critical topics in launching new products, and to distil successful approaches from hundreds of publications and experience from launching over 50 new products into a checklist for marketing leaders, CEOs, and board members.

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Alle detaljer

Forlag Business Expert Press
Forfattere John Westman, Paul Sowyrda
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-09-2015
Første udgivelsesår 2015
Originalsprog United States
Sideantal 150
Indbinding Paperback / softback
Forlag Business Expert Press
Sideoplysninger 150 pages
Mål 228 x 152 x 8
ISBN-13 / EAN-13 9781606499221