Leading Edge Marketing Research: 21st-Century Tools and Practices (Bog, Paperback / softback, Engelsk)
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Leading Edge Marketing Research: 21st-Century Tools and Practices

(Bog, Paperback / softback, Engelsk)
Leading Edge Marketing Research: 21st-Century Tools and Practices
Forlag: SAGE Publications Inc

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Beskrivelse

Designed for advanced business students, marketing research academics, practitioners and consultants this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.

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Alle detaljer

Forlag SAGE Publications Inc
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 10-01-2012
Første udgivelsesår 2012
Fagredaktør Robert J. Kaden, Gerald L. Linda, Melvin Prince
Originalsprog United States
Sideantal 504
Indbinding Paperback / softback
Forlag SAGE Publications Inc
Sideoplysninger 504 pages
Mål 231 x 189 x 19
ISBN-13 / EAN-13 9781412991315