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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge

(Bog, Hardback, Engelsk)
Forfattere: Rajeev (University of Michigan Batra, Victor J. Strecher, Punam Anand Keller
Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge
Forlag: Taylor & Francis Ltd

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This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Rajeev (University of Michigan Batra, Victor J. Strecher, Punam Anand Keller
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 15-02-2011
Første udgivelsesår 2011
Illustrationer Illustrations
Fagredaktør Rajeev Batra, Punam Anand Keller, Victor J. Strecher
Originalsprog United Kingdom
Sideantal 406
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 406 pages
Mål 229 x 152
ISBN-13 / EAN-13 9780765627179