Lifestyle Brands: A Guide to Aspirational Marketing
(Bog, Hardback, Engelsk)
Forlag:
Palgrave Macmillan
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781137285928
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Beskrivelse
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
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Alle detaljer
| Forlag | Palgrave Macmillan |
| Forfattere | S. Saviolo, A. Marazza |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 05-12-2012 |
| Første udgivelsesår | 2012 |
| Illustrationer | XIV, 141 p. |
| Originalsprog | United Kingdom |
| Sideantal | 141 |
| Indbinding | Hardback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 141 pages, XIV, 141 p. |
| Mål | 244 x 164 x 14 |
| ISBN-13 / EAN-13 | 9781137285928 |