Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and ... (Bog, Hardback, Engelsk)
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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

(Bog, Hardback, Engelsk)
Forfatter: Rajat Paharia
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
Forlag: McGraw-Hill Education - Europe

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Beskrivelse

The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.

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Alle detaljer

Forlag McGraw-Hill Education - Europe
Forfatter Rajat Paharia
Type Bog
Format Hardback
Sprog Engelsk
Udgave ed
Udgivelsesdato 16-07-2013
Første udgivelsesår 2013
Illustrationer 0 Illustrations
Originalsprog United States
Sideantal 304
Indbinding Hardback
Forlag McGraw-Hill Education - Europe
Sideoplysninger 304 pages, 0 Illustrations
Mål 230 x 158 x 25
ISBN-13 / EAN-13 9780071813372