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Luxury Brand Management in Digital and Sustainable Times

(Bog, Hardback, Engelsk)
Forfattere: Michel Chevalier, Gerald Mazzalovo
Luxury Brand Management in Digital and Sustainable Times
Forlag: John Wiley & Sons Inc

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Beskrivelse

"As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services"--

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Alle detaljer

Forlag John Wiley & Sons Inc
Forfattere Michel Chevalier, Gerald Mazzalovo
Type Bog
Format Hardback
Sprog Engelsk
Udgave 4 ed
Udgivelsesdato 03-12-2020
Første udgivelsesår 2020
Originalsprog United States
Sideantal 544
Indbinding Hardback
Forlag John Wiley & Sons Inc
Sideoplysninger 544 pages
Mål 161 x 240 x 37
ISBN-13 / EAN-13 9781119706281