Luxury Marketing: A Challenge for Theory and Practice (Bog, Paperback / softback, Engelsk)

Luxury Marketing: A Challenge for Theory and Practice

(Bog, Paperback / softback, Engelsk)



Forlag: Gabler

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?The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury.

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Alle detaljer

Forlag Gabler
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Softcover reprint of the original 1st ed. 2013
Udgivelsesdato 23-08-2016
Første udgivelsesår 2016
Illustrationer XIV, 416 p.
Fagredaktør Klaus-Peter Wiedmann, Nadine Hennigs
Originalsprog Germany
Sideantal 416
Indbinding Paperback / softback
Forlag Gabler
Sideoplysninger 416 pages, XIV, 416 p.
Mål 240 x 168
ISBN-13 / EAN-13 9783663205173