Luxury Strategy in Action (Bog, Hardback, Engelsk)

Luxury Strategy in Action

(Bog, Hardback, Engelsk)



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Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.

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Alle detaljer

Forlag Palgrave Macmillan
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 02-12-2011
Første udgivelsesår 2011
Illustrationer XIV, 205 p.
Fagredaktør J. Hoffmann, I. Coste-Maniere
Originalsprog United Kingdom
Sideantal 205
Indbinding Hardback
Forlag Palgrave Macmillan
Sideoplysninger 205 pages, XIV, 205 p.
Mål 164 x 239 x 18
ISBN-13 / EAN-13 9780230354548