Luxury Wine Marketing: The Art and Science of Luxury Wine Branding (Bog, Hardback, Engelsk)
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Luxury Wine Marketing: The Art and Science of Luxury Wine Branding

(Bog, Hardback, Engelsk)
Forfattere: Peter Yeung, Liz Thach
Luxury Wine Marketing: The Art and Science of Luxury Wine Branding
Forlag: ACADEMIE DU VIN LIBRARY LIMITED

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Beskrivelse

A textbook and practitioner’s guide, written by a leading Professor of Wine Business and a seasoned luxury wine marketing practitioner. It describes the history and best practices of marketing luxury wine, and includes case studies of wineries from around the world, as well as new, primary research into the market size of luxury wine.

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Alle detaljer

Forlag ACADEMIE DU VIN LIBRARY LIMITED
Forfattere Peter Yeung, Liz Thach
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 07-02-2024
Første udgivelsesår 2024
Serie The Classic Wine Library
Illustrationer 35 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 288
Indbinding Hardback
Forlag ACADEMIE DU VIN LIBRARY LIMITED
Sideoplysninger 288 pages, 35 Illustrations, black and white
Mål 240 x 162 x 29
ISBN-13 / EAN-13 9781913141578