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M-Commerce: Experiencing the Phygital Retail

(Bog, Paperback / softback, Engelsk)
M-Commerce: Experiencing the Phygital Retail
Forlag: Apple Academic Press Inc.

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Beskrivelse

This book presents a pragmatic approach to understanding and capitalizing on the new m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways.

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Alle detaljer

Forlag Apple Academic Press Inc.
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 31-03-2021
Første udgivelsesår 2021
Illustrationer 93 Tables, black and white; 10 Illustrations, color; 50 Illustrations, black and white
Fagredaktør Punita Duhan, Anurag Singh
Originalsprog Canada
Sideantal 418
Indbinding Paperback / softback
Forlag Apple Academic Press Inc.
Sideoplysninger 418 pages, 93 Tables, black and white; 10 Illustrations, color; 50 Illustrations, black and white
Mål 234 x 156
ISBN-13 / EAN-13 9781774634165