Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad ag... (Bog, Paperback / softback, Engelsk)
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Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business

(Bog, Paperback / softback, Engelsk)
Forfatter: Michael Farmer
Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business
Forlag: LID Publishing

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Beskrivelse

In August 2021, Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independent "fly on the wall" observer to record the strategic and operational transformation of Huge. This book is the riveting story of Mat's journey through his transformation effort.

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Alle detaljer

Forlag LID Publishing
Forfatter Michael Farmer
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 01-06-2023
Første udgivelsesår 2023
Originalsprog United Kingdom
Sideantal 256
Indbinding Paperback / softback
Forlag LID Publishing
Sideoplysninger 256 pages
Mål 233 x 159 x 18
ISBN-13 / EAN-13 9781911687641