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Management and Creativity: From Creative Industries to Creative Management

(Bog, Hardback, Engelsk)
Forfatter: Chris (University of Warwick) Bilton
Management and Creativity: From Creative Industries to Creative Management
Forlag: John Wiley and Sons Ltd

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Beskrivelse

This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.

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Alle detaljer

Forlag John Wiley and Sons Ltd
Forfatter Chris (University of Warwick) Bilton
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 21-08-2006
Første udgivelsesår 2006
Originalsprog United Kingdom
Sideantal 216
Indbinding Hardback
Forlag John Wiley and Sons Ltd
Sideoplysninger 216 pages
Mål 256 x 185 x 18
ISBN-13 / EAN-13 9781405119955