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Managing and Marketing Radical Innovations: Marketing New Technology

(Bog, Paperback / softback, Engelsk)
Forfatter: Birgitta (Turku School of Economics Sandberg
Managing and Marketing Radical Innovations: Marketing New Technology
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Birgitta (Turku School of Economics Sandberg
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 27-01-2011
Første udgivelsesår 2011
Serie Routledge Studies in Innovation, Organizations and Technology
Illustrationer 7 Tables, black and white; 59 Line drawings, black and white; 11 Halftones, black and white; 70 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 272
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 272 pages, 7 Tables, black and white; 59 Line drawings, black and white; 11 Halftones, black and whi
Mål 156 x 233 x 24
ISBN-13 / EAN-13 9780415619479