Managing Electronic Media: Making, Marketing, and Moving Digital Content (Bog, Hardback, Engelsk)
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Managing Electronic Media: Making, Marketing, and Moving Digital Content

(Bog, Hardback, Engelsk)
Forfattere: Joan (PhD Associate Professor Van Tassel, Lisa Poe-Howfield
Managing Electronic Media: Making, Marketing, and Moving Digital Content
Forlag: Taylor & Francis Ltd

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Identifies the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. This book provides the concepts and vocabulary that managers use to meet the challenges of the market and to position their organizations to succeed in a dynamic business environment.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Joan (PhD Associate Professor Van Tassel, Lisa Poe-Howfield
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 03-07-2017
Første udgivelsesår 2017
Originalsprog United Kingdom
Sideantal 432
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 432 pages
Mål 235 x 191
ISBN-13 / EAN-13 9781138442979