Managing High-Tech Services Using a CRM Strategy (Bog, Hardback, Engelsk) af Donald F. Blumberg
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Managing High-Tech Services Using a CRM Strategy

(Bog, Hardback, Engelsk)
Forfatter: Donald F. Blumberg
Managing High-Tech Services Using a CRM Strategy
Forlag: Taylor & Francis Inc

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Beskrivelse

Explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure. This book shows you how to rethink the basic service business model and the key operational dynamics in order to optimize your service business, both strategically and tactically.

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Alle detaljer

Forlag Taylor & Francis Inc
Forfatter Donald F. Blumberg
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 23-12-2002
Første udgivelsesår 2002
Illustrationer 1 Tables, black and white; 1 Halftones, black and white; 112 Illustrations, black and white
Originalsprog United States
Sideantal 376
Indbinding Hardback
Forlag Taylor & Francis Inc
Sideoplysninger 376 pages, 1 Tables, black and white; 1 Halftones, black and white; 112 Illustrations, black and whi
Mål 234 x 156
ISBN-13 / EAN-13 9781574443462