Managing Startup Enterprises in Emerging Markets: Leadership Dynamics and Marketing S... (Bog, Hardback, Engelsk)

Managing Startup Enterprises in Emerging Markets: Leadership Dynamics and Marketing Strategies

(Bog, Hardback, Engelsk)
Forfatter: Ananya Rajagopal



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Beskrivelse

This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting their business ecosystem for continuous growth.

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Forlag Springer Nature Switzerland AG
Forfatter Ananya Rajagopal
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2020 ed.
Udgivelsesdato 23-10-2019
Første udgivelsesår 2019
Illustrationer 2 Illustrations, black and white; XXV, 182 p. 2 illus.
Originalsprog Switzerland
Sideantal 182
Indbinding Hardback
Forlag Springer Nature Switzerland AG
Sideoplysninger 182 pages, 2 Illustrations, black and white; XXV, 182 p. 2 illus.
Mål 210 x 148
ISBN-13 / EAN-13 9783030281540