Managing the Authenticity of Narrative Brands: Understanding Consumers, Fans and Audiences
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781041017042
- Se flere detaljer ▼
Beskrivelse
This book investigates the concept of brand authenticity within narrative media, focusing on how audience expectations and reactions shape perceptions of brand endings and plot developments.
Læsernes anmeldelser (0)
Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfatter | Jacqueline Burgess |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 17-02-2026 |
| Første udgivelsesår | 2026 |
| Originalsprog | United Kingdom |
| Sideantal | 90 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 90 pages |
| Mål | 147 x 224 x 12 |
| ISBN-13 / EAN-13 | 9781041017042 |