Mapping Out Marketing: Navigation Lessons from the Ivory Trenches
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781138082229
- Se flere detaljer ▼
Beskrivelse
This book offers a highly relevant set of perspectives on marketing and consumer behaviour that goes to the heart not only of the way that business works, but the way that we work as consumers, marketers and decision makers.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 17-05-2018 |
| Første udgivelsesår | 2018 |
| Illustrationer | 55 Line drawings, black and white |
| Fagredaktør | Ronald Hill, Catherine Lamberton, Jennifer Swartz |
| Originalsprog | United Kingdom |
| Sideantal | 194 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 194 pages, 55 Line drawings, black and white |
| Mål | 312 x 242 x 18 |
| ISBN-13 / EAN-13 | 9781138082229 |