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Forventes på lager: 07-10-2004
Presents an examination of various marketing research techniques using a running case study based on a real product. To demonstrate other marketing research techniques, the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas.
| Forlag | Cengage Learning EMEA |
| Forfatter | Michael (Microlaunch) Roe |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | New ed |
| Udgivelsesdato | 07-10-2004 |
| Første udgivelsesår | 2004 |
| Originalsprog | United Kingdom |
| Sideantal | 320 |
| Indbinding | Paperback / softback |
| Forlag | Cengage Learning EMEA |
| Sideoplysninger | 320 pages |
| Mål | 192 x 246 x 18 |
| ISBN-13 / EAN-13 | 9781861529381 |