Market Research In Action (Bog, Paperback / softback, Engelsk) af Michael (Microlaunch) Roe

Market Research In Action

(Bog, Paperback / softback, Engelsk)



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Beskrivelse

Presents an examination of various marketing research techniques using a running case study based on a real product. To demonstrate other marketing research techniques, the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas.

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Alle detaljer

Forlag Cengage Learning EMEA
Forfatter Michael (Microlaunch) Roe
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave New ed
Udgivelsesdato 07-10-2004
Første udgivelsesår 2004
Originalsprog United Kingdom
Sideantal 320
Indbinding Paperback / softback
Forlag Cengage Learning EMEA
Sideoplysninger 320 pages
Mål 192 x 246 x 18
ISBN-13 / EAN-13 9781861529381