Market Research Methods in the Sports Industry: Managing Sports Brands (Bog, Hardback, Engelsk)
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Market Research Methods in the Sports Industry: Managing Sports Brands

(Bog, Hardback, Engelsk)
Forfattere: Neven (University of Split Seric, Jasenko (University of Split Ljubica
Market Research Methods in the Sports Industry: Managing Sports Brands
Forlag: Emerald Publishing Limited

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Beskrivelse

Market Research Methods in the Sports Industry provides a comprehensive elaboration of market research methods currently used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon a range of updated, real-life case studies.

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Alle detaljer

Forlag Emerald Publishing Limited
Forfattere Neven (University of Split Seric, Jasenko (University of Split Ljubica
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 14-04-2025
Første udgivelsesår 2025
Originalsprog United Kingdom
Sideantal 232
Indbinding Hardback
Forlag Emerald Publishing Limited
Sideoplysninger 232 pages
Mål 158 x 237 x 19
ISBN-13 / EAN-13 9781837534470