Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (Bog, Hardback, Engelsk) af Sara Dolnicar

Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful

(Bog, Hardback, Engelsk)
Forfattere: Sara Dolnicar, Bettina Grun, Friedrich Leisch

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Beskrivelse

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions;

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Forlag Springer Verlag, Singapore
Forfattere Sara Dolnicar, Bettina Grun, Friedrich Leisch
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2018 ed.
Udgivelsesdato 03-08-2018
Første udgivelsesår 2018
Serie Management for Professionals
Illustrationer 51 Illustrations, color; 72 Illustrations, black and white; XXI, 324 p. 123 illus., 51 illus. in color.
Originalsprog Singapore
Sideantal 324
Indbinding Hardback
Forlag Springer Verlag, Singapore
Sideoplysninger 324 pages, 51 Illustrations, color; 72 Illustrations, black and white; XXI, 324 p. 123 illus., 51 il
Mål 165 x 242 x 18
ISBN-13 / EAN-13 9789811088179