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Market Segmentation: How to Do It and How to Profit from It

(Bog, Paperback / softback, Engelsk)
Forfatter: Malcolm (Cranfield School of Management) McDonald
Market Segmentation: How to Do It and How to Profit from It
Forlag: John Wiley & Sons Inc

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Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students.

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Alle detaljer

Forlag John Wiley & Sons Inc
Forfatter Malcolm (Cranfield School of Management) McDonald
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Revised 4th Edition
Udgivelsesdato 12-10-2012
Første udgivelsesår 2012
Originalsprog United States
Sideantal 512
Indbinding Paperback / softback
Forlag John Wiley & Sons Inc
Sideoplysninger 512 pages
Mål 243 x 187 x 31
ISBN-13 / EAN-13 9781118432679