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Market Segmentation: How to Do it How to Profit from it

(Bog, Paperback / softback, Engelsk)
Forfatter: Malcolm (Cranfield University McDonald
Market Segmentation: How to Do it How to Profit from it
Forlag: Bloomsbury Publishing PLC

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Effectively segmenting the market in order to target profitable customers can be the key to many companies' own profitability and growth. This book provides step-by-step guidance through the terrain of market segmentation.

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Alle detaljer

Forlag Bloomsbury Publishing PLC
Forfatter Malcolm (Cranfield University McDonald
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 29-05-1998
Første udgivelsesår 1998
Illustrationer XXIII, 376 p.
Originalsprog United Kingdom
Sideantal 376
Indbinding Paperback / softback
Forlag Bloomsbury Publishing PLC
Sideoplysninger 376 pages
Mål 234 x 156 x 24
ISBN-13 / EAN-13 9780333733691