Marketing Analysis in Sport Business: Global Perspectives (Bog, Paperback / softback, Engelsk)
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  4. Idrætsorganisation og idrætsanlæg
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  9. Marketing Analysis in Sport Business: Global Perspectives

Marketing Analysis in Sport Business: Global Perspectives

(Bog, Paperback / softback, Engelsk)
Marketing Analysis in Sport Business: Global Perspectives
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book explores sport marketing analytics. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how analytical procedures are the key to developing effective, evidence-based marketing practices that reflect consumer needs.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 29-01-2024
Første udgivelsesår 2024
Serie World Association for Sport Management Series
Illustrationer 54 Tables, black and white; 17 Line drawings, black and white; 9 Halftones, black and white; 26 Illustrations, black and white
Fagredaktør Kevin K (Indiana University Bloomington Byon, Brian H (Kent State University Yim, James J. (University of Georgia Zhang
Originalsprog United Kingdom
Sideantal 306
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 306 pages, 54 Tables, black and white; 17 Line drawings, black and white; 9 Halftones, black and whi
Mål 156 x 233 x 21
ISBN-13 / EAN-13 9781032298764