Marketing and Customer Loyalty: The Extra Step Approach
(Bog, Hardback, Engelsk)
Beskrivelse
This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts.
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Alle detaljer
| Forlag | Springer International Publishing AG |
| Forfatter | Mauro Cavallone |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2017 |
| Udgivelsesdato | 18-05-2017 |
| Første udgivelsesår | 2017 |
| Serie | International Series in Advanced Management Studies |
| Illustrationer | 22 Illustrations, black and white |
| Originalsprog | Switzerland |
| Sideantal | 126 |
| Indbinding | Hardback |
| Forlag | Springer International Publishing AG |
| Sideoplysninger | 126 pages, 22 Illustrations, black and white |
| Mål | 235 x 155 |
| ISBN-13 / EAN-13 | 9783319519906 |