1. Forside
  2. Bøger
  3. Engelske bøger
  4. Salg og marketing
  5. Økonomi og adfærd
  6. Psykologi
  7. Marketing and Dysfunctional Consumer Behaviour: Understanding...

Marketing and Dysfunctional Consumer Behaviour: Understanding How and When Marketing Drives Problematic Consumption Patterns

(Bog, Hardback, Engelsk)
Forfatter: Gioele Zamparo
Marketing and Dysfunctional Consumer Behaviour: Understanding How and When Marketing Drives Problematic Consumption Patterns
Forlag: Springer International Publishing AG

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Psykologi Salg og marketing Økonomi og adfærd
  = Emner / kategorier
  = Sektioner / guides
  = Specialsider
  = Kampagner

Beskrivelse

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling.

Læsernes anmeldelser (0)

Alle detaljer

Forlag Springer International Publishing AG
Forfatter Gioele Zamparo
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 06-05-2025
Første udgivelsesår 2025
Serie International Series in Advanced Management Studies
Illustrationer 7 Illustrations, color; 4 Illustrations, black and white
Originalsprog Switzerland
Sideantal 132
Indbinding Hardback
Forlag Springer International Publishing AG
Sideoplysninger 132 pages, 7 Illustrations, color; 4 Illustrations, black and white
Mål 235 x 155
ISBN-13 / EAN-13 9783031891618